Destination identity, targeted promotion and the international reach of Thassos.
The Marketing and Promotion pillar covers the planning and delivery of the activities through which the Thassos Tourism Organisation promotes Thassos in Greece and abroad, building on the destination's identity, its competitive strengths and its tourism development priorities.
The core of this work is shaping the destination's identity and applying it consistently; promoting Thassos in existing and new source markets through digital campaigns, media partnerships and trade fairs; strengthening its presence in travel trade networks; and supporting the island's air connectivity.
Areas of work
Destination identity and positioning
Shaping the destination brand, key messages and communication materials, applied consistently across all channels.
Targeted campaigns
Planning activity by source market, visitor profile, tourism product and travel period.
Digital marketing and content
Developing the official tourism website, social media presence, digital advertising, and the production of photography, video and editorial content.
Media and public relations
Partnerships with Greek and international travel media, hosting journalists and content creators, and publicity for the destination.
Trade fairs and B2B promotion
Trade presentations, meetings and fam trips for tour operators and travel agents.
Connectivity and co-marketing
Supporting initiatives for air access, and joint promotion with airlines and travel partners.
News & Announcements
Stay informed about the Organisation's initiatives, partnerships and announcements.
Thassos Concludes Its Participation in IFTM Top Resa 2026 in Paris
The participation of Thassos in IFTM Top Resa 2026, one of the most important international tourism exhibitions, held in Paris from 15 to 17…
Read moreMeeting with a delegation from the airline Jet2 and its Jet2 Holidays division
Today, a meeting was held in the office of the Mayor of Thassos, Mr Eleftherios Kyriakidis, with a delegation from the airline Jet2 and its Jet2 Holidays division, in the presence of…
Read moreWorking meeting with Wizz Air on the tourism development and air connectivity of Thassos
A working meeting with Szilvia Vasvári, Airport Development Manager at Wizz Air, was held today, Thursday 27 August, on Thassos, with…
Read moreSuccessful completion of a familiarisation trip (Fam Trip) to Thassos with the participation of influencers, content creators and distinguished journalists from Greece
The Thassos Tourism Organisation has successfully completed a three-day familiarisation trip (Fam Trip), held from Friday 22 to Sunday 24 May 2026, with the…
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