Home / Strategic Pillars

Strategic Pillars

Strategy for the destination. Value for the island.

The sustainable tourism development of Thassos is the central focus of the Thassos Tourism Organisation. Showcasing the island's identity, developing and promoting its tourism offer, and ensuring that tourism contributes to the local economy and residents' quality of life define the Organisation's strategic priorities.

As the destination management and marketing organisation, it links strategic planning with experience development, promotion and cooperation with the tourism industry and local residents. The main aim of Thassos Tourism is for tourism to benefit more residents, businesses and areas of Thassos, with respect for the island's natural resources and distinctive character.

Our priorities

Enriching and diversifying the tourism offer

Linking the sun and sea offer with themed experiences, routes and activities in nature, culture, gastronomy and local production, to broaden what Thassos offers visitors.

Extending the tourism season

Developing reasons to visit beyond the peak season, aligned with accessibility and service availability, to strengthen demand across more months of the year.

Diversifying source markets and visitor profiles

Reaching markets and visitor segments that match what Thassos offers, in support of the destination's development goals.

Increasing length of stay and spend per visitor

Broadening the choices available on the island and linking visitor spending with local businesses and products, so that tourism revenue stays in the local economy.

Balancing visitor flows across the island

Connecting coastal areas with the inland villages, so that more local communities and businesses take part in tourism.

Strengthening the identity, awareness and competitiveness of Thassos

A consistent presence in key markets and a clear focus on the island's distinctive character, to strengthen the position of Thassos against competing destinations.

Our 4 strategic pillars

Sustainability as a principle

Sustainability runs through all our priorities.

Protecting natural and cultural heritage, using resources responsibly and involving local residents are preconditions for the long-term development of the destination.

News & Announcements

Stay informed about the Organisation's initiatives, partnerships and announcements.