Destination Management

Strategic planning, tourism product development and destination coordination.

Shaping the tourism development strategy of Thassos and putting it into practice, together with the Municipality, the Region and the tourism industry, is at the core of the Organisation's destination management work. This includes setting development priorities, developing the tourism product, planning activities, and coordinating initiatives that improve the destination's competitiveness.

A key area is upgrading and enriching the sun and sea offer, alongside developing special interest tourism. The island's natural and cultural heritage, gastronomy and local production form the basis for distinctive tourism products, themed routes and experiences, matched to the markets and visitor profiles the destination targets.

Destination management also means identifying needs in accessibility, tourism infrastructure, visitor information and service quality. On these issues, the Organisation prepares proposals for the competent authorities and builds partnerships to address them.

The protection of natural and cultural resources and the needs of local residents are considered at every stage of planning. All interventions are linked to the sustainable tourism priorities of Thassos and to spreading the benefits more widely across the local economy.